For this project, the objective was to design a poster in the Swiss International style based on Ellen Lupton’s “40 Tips and Tricks for Getting Inspired.”

 

In order to grab the viewer’s attention, I chose to angle the text to create a more dynamic experience. I also employed typographic hierarchy to draw the audience in from various viewing distances. The large 40 in the corner is meant to be read from the furthest distance, the title from a medium distance, and the body text at the closest viewing distance. I drew inspiration from historical references as well as designer Mike Joyce’s ongoing project, Swissted.